Basic Space
Discover the new luxury. Acquired Design Miami, October 2023.
https://www.basic.space
Head of Product
March 2024 - January 2025
Managed the Product, Design, Data, and Engineering departments, owning both back-end and front-end across Web and iOS.
Led a complete redesign of Web and iOS; impacting Homepage, Cart, Checkout, PDPs, PLPs, LPs, Profiles, etc. resulting in a 187% lift in Sales YoY.
Introduced a systematic approach to PRD creation, prioritizing succinct formatting, iterative wireframing, and earlier Developer involvement.
Implemented weekly sprint planning, monthly retros, and templatized ticket creation to keep the team in lockstep and mitigate misunderstandings.
Partnered directly with the C-Suite to devise and communicate the roadmap.
Championed data transparency and fidelity via minting and maintaining an Official Event Library, and deploying said events with Developers.
Oversaw all Product Design, authoring the task backlog, assigning priorities, and managing critiques. Integrated Design workflows into Linear, to intertwine with Development workflows and create richer visibility.
Reduced the Fraudulent Dispute Rate (-98%) and Block Rate (-90%), via calibrating Stripe Radar Rules appropriately, enabling more legit sales.
Routinely collaborated across the aisle on Business Operations and Strategy, drafting source of truth documentation for cross-department decisions.
Projects: MarTech (Klaviyo, Google, Pinterest), Data (Mixpanel, GA4), Affirm BNPL, Deposits, Gift Cards, POS App, Smart Shopping Recommendations, etc.
Led a complete redesign of Web and iOS; impacting Homepage, Cart, Checkout, PDPs, PLPs, LPs, Profiles, etc. resulting in a 187% lift in Sales YoY.
Introduced a systematic approach to PRD creation, prioritizing succinct formatting, iterative wireframing, and earlier Developer involvement.
Implemented weekly sprint planning, monthly retros, and templatized ticket creation to keep the team in lockstep and mitigate misunderstandings.
Partnered directly with the C-Suite to devise and communicate the roadmap.
Championed data transparency and fidelity via minting and maintaining an Official Event Library, and deploying said events with Developers.
Oversaw all Product Design, authoring the task backlog, assigning priorities, and managing critiques. Integrated Design workflows into Linear, to intertwine with Development workflows and create richer visibility.
Reduced the Fraudulent Dispute Rate (-98%) and Block Rate (-90%), via calibrating Stripe Radar Rules appropriately, enabling more legit sales.
Routinely collaborated across the aisle on Business Operations and Strategy, drafting source of truth documentation for cross-department decisions.
Projects: MarTech (Klaviyo, Google, Pinterest), Data (Mixpanel, GA4), Affirm BNPL, Deposits, Gift Cards, POS App, Smart Shopping Recommendations, etc.