StockX
The stock market for things. Attained $1B Unicorn Status, June 2019.
https://stockx.com
CRM Strategy Manager
April 2020 - May 2021Owned all reporting and analysis for email and push globally (3B+ sends in 2020).
Created and owned the global email AB testing strategy, collaborating with Data Science to earn 7-figure revenue lifts in 2020.
Minted and managed the global QA process for email and push at large, which became a company-wide requirement.
Contributed to activation and retention customer journey strategy via implementing promos, triggers, and other CRM tooling.
Researched and developed the value matrix, migration framework, and testing roadmap for the Loyalty Program, inspired by industry successes but optimized for StockX’s personas.
Growth Strategist
June 2019 - April 2020
Created innovative promos rooted in activation and retention to diversify our portfolio. From ideation through execution, managed the entire process while developing streamlined processes for each contributing team's benefit, plus record-keeping after the fact.
Established an evergreen activation mechanic yielding record-low registration costs and statistically significant registration rate lift.
Part of a cross-functional tiger team who partnered with C-level executives to drive strategy, address challenges, and accelerate growth via executing on net-new initiatives, vetting new opportunities and technology, and facilitating interdepartmental communication.
Established an evergreen activation mechanic yielding record-low registration costs and statistically significant registration rate lift.
Part of a cross-functional tiger team who partnered with C-level executives to drive strategy, address challenges, and accelerate growth via executing on net-new initiatives, vetting new opportunities and technology, and facilitating interdepartmental communication.