Grailed
The one-stop destination for buying, selling, and exploring fashion. Built for enthusiasts, by enthusiasts. Acquired by GOAT Group, December 2022.
https://www.grailed.com
Integrated Marketing Manager
June 2022 - August 2022Led marketing innovation by introducing new campaign and content types including dynamic personalized recommendations, modular email layouts, and thematic franchising, resulting in lifted engagement (up to 2.75x push CTR).
Retention Manager
May 2021 - June 2022
Owned the global comms strategy for all non-triggered email and push from top to bottom: forecasting, ideation, prioritization, production, QA, deployment, AB testing, and analysis. The comms included Merchandising, Product Marketing, Holiday Campaigns, and Brand Partnerships with top-tier partners such as Arc’teryx, J Balvin, Pusha T, and Odell Beckham Jr.
Built and owned the holistic marketing calendar, mapping out our campaign flights and daily outbound comms months in advance.
Minted the global comms QA process and standardized rollout plan documentation to increase operational efficiency.
Built and owned the holistic marketing calendar, mapping out our campaign flights and daily outbound comms months in advance.
Minted the global comms QA process and standardized rollout plan documentation to increase operational efficiency.